Welcome to the world of Basique!
What is Basique?
Basique is a brand I am honored to have helped create, design and establish alongside Michelle Lee under the vision of Belle Ditthawong.
The idea was to create a line of basics where we’re able to explore different styles and aesthetics under the pretense that each visual style is based upon the personality and taste of 5 girls we’ve created.
And then there were 5
And then there were 5
In order to achieve that desire to explore different styles, visuals and mediums, we came up with the idea of friend group made up of 5 different girls, each with their own styles of dress, interests and backstories. Our consumers are able to take a quiz on our website and find out which girl corresponds to them the most and from their decide whether they would like to emulate their style or not.
collection 2
the girls take over new york
For Ba5ique’s second collection we wanted to continue building the Ba5ique 5’s stories living in New York City.
The designs and slogans of our products are inspired by the styles and by some of our closest friends and the people of New York.
We hope that like us this collection will remind you of the many landmarks that make up New York whether it is the crowded subways or each remarkable borough.
Ba5ique S-2-22 is our love letter to this city and the people we get to call: Home.
When designing this promotional featuring all our products, I wanted to recall a New York that all who have been here are familiarized with: the NYC Subway
collection 3
chinatown, I love you
Inspired by the Stop Asian Hate movement and our very own ties to the Asian Community of New York’s Chinatown, for our third collection we distanced ourselves from the Ba5ique girls to create a collection that explores some ideas, visuals and concepts that we couldn’t prior.
Our “Guaranteed Fun” slogan returns alongside our beloved mascot Flower Man to celebrate our favorite parts of Chinatown, its community and culture. Rice Bags, Noodle Shops and 90s Anime all come together to create a different yet united collection that has grown to become one of our favorite creations yet.
collection 3.5
Easter micro-drop
As Ba5ique expands into new territory, we decided it were time to solidify some of the house codes of the brand. The “Love Basique” messages and “Guaranteed Fun” slogans aside we really wanted bows to be part of our brand identity which is one of the establishing ideas of this micro-collection.
Strongly inspired by 80s “grandma” sweaters depicting angelic baby animals, the Easter Sweatshirt is paragon of the satyrical hyper feminine purity depicted in films such the Virgin Suicides.
